Get Personal with Personalized URLs
Personalized URLs incorporate an individual's name into a web address where they can go to get more information. Using a personal URL with a direct mail campaign provides three major benefits:
- Track effectiveness of the campaign
- Gather more information about prospects
- Ability to contact a prospect when they are most interested
Pacific Plus offers a tool for creating and managing PURLs called directPURL.
Use a PURL to Track Campaign Effectiveness
With directPURL, you can track the effectiveness of your direct mail campaign in real time. When a recipient of your direct mail piece logs into their personal URL, their actions are recorded. This provides you with information on how many people showed interested in your offer, and specifically who is interested.
Gather More Information About Prospects
directPURL allows you to customize individual landing pages to match your direct mail campaign. On the personal URL landing page, it is common to have a short survey, so you can learn more about your prospects. Questions about interests and preferences can be used when contacting them or in future campaigns.
Contact a Prospect When Most Interested
With directPURL, you will get instant notification on your customer's or prospect's action when they respond to your communication piece. Because of the timeliness of the response and having more information about the prospect, you can turn hot leads into sales.
Contact Pacific Plus to see a for a demo and learn how directPURL can work for you.
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