Make It Personal with Variable Data Printing
Variable Data Printing (VDP) allows marketers to customize direct mail pieces for individual recipients in one print run.
Is Variable Data Printing Cost Effective?
The cost per piece is definitely more expensive than static printing. However, if implemented well, the increase in response rates and improved effectiveness of the campaign results in a better return on investment (ROI) than choosing a less personal option.
How Does Variable Data Printing Work?
Based on the segmenting of your database or list (which we can help with as part of our 1:1 Marketing Services), you can include name and address as well as subtler customizations such as preferred product, images that match their age or gender, and even favorite color. Our color digital printing capabilities allow for any element of your data to dynamically trigger different images, copy, background color and even image or text placement. The possibilities are endless!
Contact us to see how we can help you make your marketing more personal, or request a quote with our online quote request form.
Print What You Want...
Only When You Want It
Web-Powered Printing℠ allows you to print exactly what you want, only when you want it. Ordering, customizing, and proofing your marketing materials is done through an online storefront customized with your marketing materials.
Make Printing Easier & More Effective
In addition to reducing waste through shorter run printing, Web-Powered Printing can also allow you to:
- Create personalized and targeted marketing messages
- Control brand standards
- Streamline ordering of printed materials
- Track the costs and use of collateral materials
- Improve cashflow by paying for printing closer to time of use