Make It Personal with Variable Data Printing
Variable Data Printing (VDP) allows marketers to customize direct mail pieces for individual recipients in one print run.
Is Variable Data Printing Cost Effective?
The cost per piece is definitely more expensive than static printing. However, if implemented well, the increase in response rates and improved effectiveness of the campaign results in a better return on investment (ROI) than choosing a less personal option.
How Does Variable Data Printing Work?
Based on the segmenting of your database or list (which we can help with as part of our 1:1 Marketing Services), you can include name and address as well as subtler customizations such as preferred product, images that match their age or gender, and even favorite color. Our color digital printing capabilities allow for any element of your data to dynamically trigger different images, copy, background color and even image or text placement. The possibilities are endless!
Contact us to see how we can help you make your marketing more personal, or request a quote with our online quote request form.
Newsletter Sign-up
Ideas to enchance your brand and bottom line.
Pacific Plus Clients
Client Feedback
"What a difference to work with a vendor that actually heard our challenges, made them their own, and offered real solutions."
-- Mike Cortez, Marketing Director, House of Brands
See more client feedback